Qualitative Research

Qualitative Research

Qualitative research is referred as text-based information, and is more detailed. Qualitative research can also be referred as a reviewed journal with original research (primary research).

Qualitative research contains more such as observations, field notes and semi-structured interviews and open Questions.

Observation research & Field Notes

Observation research is observing the event, and gathering information by watching people’s behavior, what they look like, and how things work, you would use this method for a field trip. There’s two ways of observing, not being apart of the activity more of a witness. The other ways of observing is being part and experiencing the activity to gather information. Field notes are gathered data that can be used for further use.

Interviews

Interviews can provide qualitative research by using open questions such as, gathering a large amount of detailed information to elaborate further. Evidence from an interview can also give primary research to make the research first hand. Focus groups also provide a good amount of information that can be detailed; focus groups can give personal details such as age and gender and would be more open with answering the questions.

Content Analysis

Content analysis, is used widely in the media industry. Content analysis is analyzing the text data (fiction/factual), moving images such as T.V program's/Films, posters.                       
Content analyzing is mainly used for adverts, content analysis is used by companies to advertise their products to gain more sales. Companies use this for research to simplify information for the viewers to make their point across and making it eye catching. An example of using content analyzing, Braking down the techniques of what  they've used, including screen shots such as shoulder shots, close ups, wide shots. They also use voice overs